Services
A product company that takes outside work.
Nielsen Digital builds and operates its own software. The same practice of engineering excellence that ships and runs those products is available for consulting — architecture, backend, frontend, and the AWS behind it.
The standard does not change with whose name is on the work: the same design review before anything is written, the same tests, and the same bar for what counts as finished. Building and running our own products is what set that bar, and it is the reason we are willing to be specific about how the work gets done.
The evidence is the products
This page makes no claims it cannot point at. Everything below describes work that exists in production on Nielsen Digital's own products — MyDIYGarage is live and sold to customers. That is the whole basis for what follows.
What that covers
AWS architecture
Infrastructure designed against the AWS Well-Architected Framework, with cost, performance, and reliability treated as requirements rather than as things to fix later.
API-first backends
Your business logic lives behind an API rather than inside a screen, so the thing you build next — a mobile app, a partner integration, a customer portal — draws on the same source of truth instead of starting over. It is why we serve our own web and mobile apps from one backend rather than two.
React and React Native
Your product in customers' hands on iOS and Android, plus a web app that installs to the home screen — built from one shared codebase rather than three separate ones, so a feature ships everywhere instead of being scheduled three times.
AI-native development
Features arrive sooner and changing direction stays cheap, because the loop between an idea and something running is short. The work is held to a higher standard of review and testing than is possible at normal human scale.
Shipping a SaaS end to end
Signup, accounts, billing, and the loop that turns customer feedback into the next release — the parts of a SaaS that we have already solved for ourselves, so you inherit the answers instead of finding the questions after launch.
Managed hosting, if you want it
Contract work is yours to run the day it ships — you own it, and the handover is the point. If you would rather not run it, we will host and manage it for you, the same as we do for our other hosting customers. That is a separate arrangement you choose, if that's best for your business.
What an engagement looks like
Deliberately described in general terms — the successful shape follows the problem, and a promise of a fixed process before hearing the problem is not worth your time.
A conversation
You describe what you are building or running, what hurts, and what the deadline actually is. If this is not a good fit, that is the point at which it gets said.
A written scope
What is being done, what is explicitly not being done, and how it is billed — agreed in writing before work starts, so neither side is guessing later.
The work, in visible increments
Delivered in reviewable increments rather than one reveal at the end, so direction can change while changing direction is still cheap.
Hand-off
The code, the infrastructure definitions, and the documentation are yours, and the engagement ends when your team can run it without us. If hosting it yourself is not what you want, we can do that instead — on our infrastructure, as its own arrangement.
Where this fits, and where it does not
An excellent fit
- A Python or FastAPI backend that needs designing, or untangling
- An AWS environment that grew by hand and needs to be defined in code
- A React or React Native product that has to actually ship
- A small team that wants to work AI-natively and has not yet
- A SaaS going from "it works" to "it is something people can buy"
Not a fit
- Staff augmentation by the seat, measured in bodies
- Work on a stack far from AWS, OOP, and React
- Anything that needs a large team standing by on day one
- Engagements where the honest answer cannot be said out loud
Naming the second column costs a few enquiries and saves both sides a bad engagement.
Start a conversation
A few sentences about the problem is plenty for a first message.